mam is a small conscious kidswear label created for the mini and mindful, dreamed up and inspired by nostalgia, happiness and their beautiful minds

a homegrown family brand, from the style to the graphics, every detail is designed in the english countryside to play in all day, live and laugh in, then wash and repeat

each piece is considered with mother earth in mind, made slowly with intention with natural materials, focusing on timeless design and seasonless style, easy to mix and match, layer up or wear alone, and always pass on when outgrown

mam has been made to let kids be kids, i hope these pieces bring you and your mini so much joy as they do mine - all the love, india, mam creator